Critics and curators, sociologists and experts in the sector met to examine the future scenarios and the new challenges faced by the art world
What does the future hold for visual arts? Forecasts made by sociologists, critics, curators and experts were outlined in the research "The future of contemporary visual arts in Italy” , promoted by the Terna Prize 02 and conducted by S3.Studium in coordination with Domenico De Masi; the research was presented on August 29, 2009, at Villa Rufolo, within the Ravello Festival, from 3:30 pm to 6:30 pm. The debate was attended by Cristiana Collu, curator of the Terna Prize 02 and Director of the MAN_Art Museum of the Province of Nuoro and by Giovanni Buttitta, Director of External Relations and Communication at Terna. The future of art was examined and analyzed by experts: Claudia Gian Ferrari, Gallery Director, Rocco Orlacchio, Collector, Michele Trimarchi, Professor of innovation and organization of culture and the arts, Valentina Valentini, Professor of Theory of electronic images for the show business, Mirta D'Argenzio, Art Advisor, Fulvio Carmagnola, Professor of Aesthetics and Achille Bonito Oliva, Art Critic, outlining the future scenario of visual arts until 2015. Italy was depicted as a country that is artistically very lively, but still holding a marginal role within the global art world: our country’s artistic trends will be influenced by the international ones and Italian production abroad will continue to be limited to playing a secondary role. Globally, the future of contemporary art appears to be marked by new trends: greater rigor with a return to social issues, a co-existence of different languages and forms of expression, an increasingly closer connection between the visual arts and other genres, a strong presence of the private sector acting as sponsor for the major authorities, the search and use of sophisticated technology that will lead to an increasing work specialization, a growing importance of marketing and public relations experts together with curators. Furthermore, according to the experts, the entrance into the market of new countries having a large economic potential that have taken on an active role will profoundly change the trends of contemporary art in the next few years. The Terna Prize 02 promoted the research which was published along with the debate, to provide the scientific, economic and public worlds surrounding visual arts the basis for analysis.
2009-08-24
